YOU ARE HERE - architecture, retail, and locality
Exhibit
opening April 9th, 2003,
at The DIESEL DENIM GALLERY,
A project
of Fictive
Curated by: Formavision
Opening reception
Wednesday April
9, 7 to 10 p.m.
Diesel Denim Gallery
68 Greene Street,NYC
7pm-11pm.
YOU ARE HERE is a live audio/video performance and installation by the art collective Fictive. It contemplates architecture, locality, and the nature of shopping, created for the Diesel Denim Gallery.
Fictive records, through multiple forms of digital media, the local environment
in the neighborhood surrounding the gallery. They gather, in this case,
intimate details of life in Soho, New York. In addition they create an
architectural and mediatic intervention into the actual space. Research
is done on the historical development of retail, information flows, the
nature of shopping and the meaning of place. This information is presented
in dynamic visual, audible, and textual form, heavily layered and reworked.
Media forms include a stripped back 3D computer model of the entire store with text replacing products, a 3D data map of retail and shopping, satellite photographs, digital video, still photography, and audio samples. All these mediatic elements are combined in an A/V performance work created live, in the gallery, and then subsequently on display for the duration of the installation.
Shopping can be a disorienting experience when we are offered so many possibilities regarding place, design, and personal style. Have we found the right place to fulfill our dreams? Where are we in local, architectural, geographical, virtual, and cultural terms when we are wandering around in Soho, shopping? Fictive gathers the mediatic traces, then lays it all out for you. At the Diesel Denim Gallery - YOU ARE HERE.
YOU ARE HERE
Concept and realization: Paul Clay with Sebastien Agneesens
Live Video
Mix:
Video - Paul Clay
Audio - Arrow Chrome
3D Data Mapping: Jose Salinas, Architect, founder of Knobs Design
3D Animation: Paul Clay, Willyum Delirious, Jose Salinas
Publicity for Fictive: Berit Fischer, Naiying Kuo
Installers for Fictive: Julie Allen, Mark Power, Chang-Jin Lee, Yukiko Hayakawa
Translations for Hand Written texts: Jose Salinas, Yukiko Hayakawa, Sebastien Agneesens, Berit Fischer, Julie Allen, Chang-Jin Lee
Curated by: Sebastien Agneessens - Formavision
Special thanks
to all the people at Diesel, from those at the top who approved this thing
to those who did publicity, install, letting us in after hours, and supporting
us as we did the work. You made this event possible.
Thank You.
-Paul Clay
FICTIVE 2003
Views of the Installation and of the opening reception
